While I was roaming around in the Dealer’s Room, I had a brief conversation with Kaila Yu, who was there promoting her fledgling company “Hello DRAMA!!” Based in West Hollywood, the online beauty started her line of jewelry less than a year ago, making this convention her first stop.
Her designs can be summed up in four words, cute, dark, sexy and pink. A combination that has its roots stemmed from the streets of Harajuku and has grown throughout the world. Although it is less than a year old, she already had a modest amount of jewelry available, ranging from frilly bows with skulls to purple hearts laced like lingerie.
To check out Kaila Yu’s store, go to hellodrama.net
