
During my visit to the Dealer’s Hall last weekend, I happened to come across a company called BeKyoot Inc.. Originally founded in 2005, it is the mind child of one Christy Sanderson. Much like the cute and simplified characters Sanrio (Hello Kitty), she uses her own positive yet witty imagination to create characters based on the world around her. Supporting this endeavor with his business know how is Steve Houck, who first saw the potential in her artwork and has been backing it up with a high rate of success. Last but not least in this venture is the company’s product designer, seamstress and “resident Sypro Champ”, known to the world as Kendra.
Christy’s creativity is matched by her standards in high quality material. She told me that when she first started, she began by rummaging through her own closet, and looking at her own clothes. After narrowing down what she liked, she tracked down the original manufacturers, and began talking to them. At this point her shop carries an assortment of clothing and accessories such as shirts, aprons, hats, bags, hoodies and girls undies (o^__^o). The store also has a modest amount of apparel aimed towards guys, by taking into consideration features ranging from the color of the shirt to the way it’s cut.
What I liked about the company the most is, as it slowly expands beyond apparel, nothing feels half done or over rushed; no better example can be found than in the website. Going through each page, everything has a very uniform look, making it appear clean and easy to navigate, for the most part. The site also has a more casual feeling to it as a result of adding several wallpapers, the characters’ bios, a modded game of pong, forums, and gallery. Finally there is a webcomic called “Where the Cute Things Go“, that features some of the characters. Although the updates can be intermittent, the majority of the comics are stand alone and independent. Furthermore, when a continuation is in order, there is a conclusion shortly after it begins.
Although they do not have an official physical store open to the public, you are welcome to visit them at their office. If Houston seems like too much of a walk, you will be happy to know that most of their sales come from visiting anime conventions across the country. To look at their schedule, just click the image above, or go to their site at http://www.bekyoot.com to just start shopping.
- Pedro Rodriguez
Sources & Links: BeKyoot, Where the Cute Things Go